What is PVD?

Physical Vapor Deposition, or PVD, is a vacuum coating process that produces a brilliant, waterproof, and long lasting functional finish to the base metal. PVD coatings improve hardness as well as wear, temperature, impact, and oxidation resistance. PVD is an environmentally friendly coating process free from hazardous byproducts. These are made of high-quality coating that are so much better than your average gold-plated jewelry and also the most advanced to date. 

Let's dive deeper...

PVD processes are an environmentally friendly or “coating” technique that greatly reduces the amount of toxic substances that must be used, manage and disposed of as compared to other “wet” processes that involve fluid precursors and chemical reactions used to achieve the same result. Because it is capable of producing extremely pure, clean and durable coatings, Physical Vapor Deposition is the technology of choice for aerospace, automotive, even surgical and medical implant industries.

PVD utilizes a titanium nitride that provides an extremely durable coating. The result is brilliant finishes that make jewelry highly resistant to scratches and scrapes, and corrosion from sweat and regular washing, making it durable to use everyday even in the shower. But like anything not solid gold, you still want to take care of these pieces to make it last for years.

All pieces are considered hypoallergenic and non-tarnish. Safe from harmful toxic metals. All jewelry comply with CPSIA (United States) and EU standards.

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Sometimes called Ion Plating

IP or PVD both refer to Ion Plating (IP) through a Physical Vapor Deposition (PVD) process. It's a modern plating method commonly used in the watch and jewelry trade where a durable and hardwearing finish is applied to products made from metals. Many manufacturers now use this process for coating metals such as titanium and stainless steel.

The technique involves “blasting” the gold onto another metal at a high temperature, which confuses some people when manufacturers define their PVD as "gold-filled" due to the known fact that "gold-filled" is mechanically bonded to a base metal. During the blasting process, the material moves from a condensed vapor phase to a thin solid film.

PVD shouldn't be confused with the traditional electroplating of brass, nickel, and gold finishes because these require a clear coat that degrade with time and can easily tarnish or corrode. PVD requires no clear top coats that fade or dull.

Similar to what I've mentioned above, it involves adding a titanium nitride layer to the base metal in a vapor form. The result is a harder and more durable surface that offers greater brightness and sheen than the traditional plating methods.

Experiments conducted to gauge the durability of ion plating have shown that IP plated surfaces are five to eight times more durable and resilient to corrosion and wear than surfaces obtained through other plating processes. 

☻️ Why Stainless Steel?

Durability: ★★★★★

Stainless steel jewelry are now becoming a big hit! Aside from it being 100% recyclable, you can be guilt-free collecting these pieces knowing that it is eco-friendly!

✦ Hypoallergenic: 316L jewelry-grade stainless steel will never turn your skin green and considered to be one of the safest or hyopoallergenic option for majority of people with complexities.

✦ Durable: Highly resistant to corrosion due to its low-carbon grade.

✦ Low Maintenance: Won't rust or tarnish, requires virtually no special care

✦ Zero Waste: Steel is 100% recyclable - so your jewelry can have a life after serving its purpose! How cool is that?!

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How to take care of PVD?

Easy! When it gets wet, just make sure that it dries properly. Anything not solid gold can still tarnish if left with chemicals such as hair spray, setting spray, perfumes, salt water, or any high mineral content liquids. The key is to wash the pieces properly in running water, then dry in the air or with a soft cloth

💡 When you are in high-humidity weather, your jewelry tends to tarnish faster than when you live in a desert with near zero humidity.